Somewhere around the year 1020, a twelve-year-old girl arrived in the Japanese capital after a three-month journey from the provinces. She had spent her childhood in Kazusa, at the far end of the Great East Road, hearing fragments of a story called The Tale of Genji retold from memory by her stepmother and her sister. Second-hand pieces of it. Never the thing itself. When she reached the capital she did what any of us would have done at twelve, given a shortage of books and a surplus of longing. She prayed for a copy.

The girl who prayed for a novel

We do not know her name. She is called Takasue's daughter, or Lady Sarashina, after the diary she wrote in her fifties looking back across her life. The Sarashina Nikki is one of the strangest and most companionable documents to survive from Heian Japan, because so much of it is about wanting to read.

Eventually an aunt gave her the complete Genji, more than fifty chapters of it. She describes lying down behind her screen and going through it scroll by scroll, and says that she would not have traded the experience for a position as empress. She also records a dream in which a priest instructs her to study the fifth volume of the Lotus Sutra, which is what a serious person in her world was supposed to be reading. She ignores him. She goes back to the tale.

A thousand years later, that is still the shape of the argument. There is the reading you are supposed to do, and there is the reading you cannot put down, and the second kind is treated as the lesser one. The evidence points the other way.

Reading rolled into cigars in Havana and Tampa

In 1865, in a Havana cigar factory, a worker named Saturnino Martínez proposed something new. Rolling cigars occupies the hands and the eyes and leaves the mind idle for ten hours a day. Workers began taking turns standing in the middle of the factory floor and reading aloud for half an hour, while the others rolled. To cover the wages a reader lost while reading, the rest of the room paid out of their own pockets, twenty-five to fifty cents a week from each of them.

The practice spread through Havana within a year, then to Key West and Tampa with Cuban workers fleeing the Ten Years' War, and later to Puerto Rico, Mexico and the Dominican Republic. The reader was called el lector, and the crucial detail is who did the choosing. The workers voted on the material. Not the owners. Newspapers in the morning, novels in the afternoon, and the workers picked from a shortlist.

Picture the room

Two hundred people, hands moving without needing to be watched, tobacco dust in the light. One voice from a raised chair at the center of the floor, reading a chapter of Dumas. Nobody is being educated. Everybody is being educated. At the end of the shift the argument about what the character should have done carries out into the street.

They chose Victor Hugo, Émile Zola, Benito Pérez Galdós, and above all Alexandre Dumas. The rollers loved The Count of Monte Cristo enough that one of the most famous cigar brands in the world is named after it. In 1903 two Tampa rollers fought a gun duel that began as a dispute over whether a novel the lector was reading was fit for the women in the room. Reading, taken seriously enough to shoot over.

Luisa Capetillo, the Puerto Rican labor organizer and writer, worked as a lectora in factories in Puerto Rico, Tampa and New York. Araceli Tinajero, who traced the whole history and interviewed readers still working, records that in the 1920s, when radios arrived and factory owners expected the practice to die, the workers kept the lector anyway. A live human voice reading a novel beat free broadcast entertainment. In Havana, readers are still employed today.

What happens to children who read because they want to

Alice Sullivan and Matt Brown at the Institute of Education followed roughly 6,000 people in the 1970 British Cohort Study, comparing their reading habits at ages 10 and 16 against test results at 5, 10 and 16. They compared like with like: same social background, same scores at ages 5 and 10, so that the question became what changed between 10 and 16.

Children who read books often at 10 and more than once a week at 16 made more progress in vocabulary, in spelling, and in mathematics.

What reading for pleasure predicted

Sullivan and Brown, 1970 British Cohort Study, published 2015

Strongest effect: vocabulary growth between ages 10 and 16
Also significant: spelling and mathematics
Compared with: playing a musical instrument, which showed no equivalent effect
Combined effect of reading books often, using the library, and reading newspapers at 16: about four times the advantage of having a parent with a degree

The mathematics result surprised the researchers. Sullivan's explanation is that a strong reader absorbs new information faster in every subject, so the advantage leaks sideways into things that have nothing to do with books.

Two limits on this. This is a correlation drawn from a single British cohort born in 1970, and children who choose to read may differ from children who do not in ways no statistical control fully captures. The researchers followed the same people to age 42 and found vocabulary advantages still measurable thirty years on, which strengthens the case without settling it.

Reading for pleasure was more strongly linked to a child's progress between 10 and 16 than their parents' level of education.

Enjoyment is what produces the volume

Look at the two stories together and the mechanism becomes obvious. Lady Sarashina read fifty chapters of Genji because she could not stop. The rollers paid their own money to hear the next chapter. In neither case was pleasure a bonus attached to a worthy activity. Pleasure was the reason the volume happened, and volume is what produces the vocabulary, the background knowledge and the fluency.

Which reframes what a parent or a teacher is actually trying to do. The goal is not to get a child to read good things. The goal is to get a child to want the next chapter badly enough to keep turning pages for years, because the years are where the effect lives.

The numbers are moving, and they moved the wrong way first

The National Literacy Trust has surveyed children in the UK every year since 2005. In 2025, from nearly 115,000 responses, reading enjoyment among 8- to 18-year-olds reached its lowest point in twenty years: one in three said they enjoyed reading in their free time, a 36 percent fall since 2005. Daily reading fell to 18.7 percent, roughly half the level of two decades earlier. In the United States, a 2025 study in iScience found reading for pleasure had fallen more than 40 percent across the same period.

The 2026 survey, covering more than 125,000 children, shows the first rise in five years. Enjoyment up to 36.1 percent, daily reading up to 20.3 percent. Both remain far below where they were in 2016, and the gap between children on free school meals and their peers has widened. A small turn in a long decline.

Buried in the same research is the most useful finding for anyone at home with a reluctant reader. Children who say they do not enjoy reading are still reading. Song lyrics, news, comics, fan fiction, articles about a film they love. Two in five said they would read something connected to a favorite film or television series. The appetite is intact. What has broken down is the match between what they are offered and what they want.

How this applies today

Let them choose, and mean it. The cigar rollers voted. That vote is why the practice survived the arrival of radio, and it is why a child allowed to pick the comic, the fan fiction or the fourth book about the same dragon will read more in a year than a child handed an improving classic.

Permit abandonment. Lady Sarashina was ignoring an instruction from a priest in a dream. A child who is allowed to close a book at page thirty without a conversation about it learns that reading is theirs. A child who must finish everything learns that reading is a duty with a deadline.

Count the formats that count. The research counts song lyrics and graphic novels as reading, and the reading brain does not sort by prestige. Vocabulary comes from encountering words in context, whatever is carrying them.

Read aloud past the age it seems necessary. The rollers were adults with hard hands, and they paid for the privilege of being read to. Being read to is not a stage children grow out of. It is a pleasure most people simply stop being offered.

Let them see you read. Every account of a reading household includes the same detail: somebody else in the room, absorbed, unavailable. Sarashina's stepmother told her pieces of Genji from memory. That is where the wanting started.

What was the last book you could not put down, and how long ago was it? If the answer is a while, the question is not whether you have time. It is whether anyone has handed you the right book lately.

Sources and further reading

  1. Sugawara no Takasue no musume, Sarashina Nikki, c. 1059; translated by Ivan Morris as As I Crossed a Bridge of Dreams: Recollections of a Woman in Eleventh-Century Japan (Penguin Classics, 1975)
  2. Sonja Arntzen and Itō Moriˈyuki, trans., The Sarashina Diary: A Woman's Life in Eleventh-Century Japan (Columbia University Press, 2014)
  3. Murasaki Shikibu, The Tale of Genji, early eleventh century
  4. Araceli Tinajero, El Lector: A History of the Cigar Factory Reader (University of Texas Press, 2010)
  5. George E. Pozzetta, on lectors as educators in the Ybor City cigar industry
  6. Tampa Historical, "Education, Entertainment, and Enlightenment: Lectors in the Ybor Cigar Industry"
  7. Luisa Capetillo, Mi opinión (1911), and biographical accounts of her work as a lectora in Puerto Rico, Tampa and New York
  8. Alice Sullivan and Matt Brown, "Reading for Pleasure and Progress in Vocabulary and Mathematics," British Educational Research Journal 41:6 (2015), 971–991
  9. Alice Sullivan and Matt Brown, "Social Inequalities in Cognitive Scores at Age 16: The Role of Reading," CLS Working Paper Series (2013)
  10. Centre for Longitudinal Studies, UCL, "Reading for Pleasure and Children's Cognitive Development," summary of BCS70 findings
  11. 1970 British Cohort Study, Economic and Social Research Council
  12. National Literacy Trust, Children and Young People's Reading in 2025 (June 2025), based on 114,970 responses
  13. National Literacy Trust, annual literacy survey 2026, based on 125,375 responses
  14. Study on the decline of pleasure reading in the United States, iScience (2025)
  15. HarperCollins and Farshore, Children's Reading: How Do We Move from Endurance to Enjoyment?
  16. Frank Cottrell Boyce, Reading Rights report on inequalities in access to reader development
  17. Stephen D. Krashen, The Power of Reading: Insights from the Research, second edition (Libraries Unlimited, 2004)
  18. Emilia Pardo Bazán, La Tribuna (1883), a novel depicting reading aloud in a Spanish tobacco factory
  19. Alexandre Dumas, The Count of Monte Cristo (1844–1846)
  20. Ivan Morris, The World of the Shining Prince: Court Life in Ancient Japan (1964)